Many of you would agree with me that our clients are ususually pre-occupied with the thoughts of having a great flashy attractive web designs, to represent their business or profile. Sometimes even designers ignore the importance of seo-focused design. Now you must be thinking that what is this “seo-focused web design”. Let me elaborate this term for u, in simple words, offcourse.

A web design that would make web crawler’s visit at your site effective and smooth is reffered as seo-focused web design.

Here are few tips that can be considered while designing your website

1- Design each web page for relevant information only.
Mostly visitors dont read the lengthy web pages. They scan the content provided. Likewise crawlers index web pages based on their content. Web pages should be design in a such a way that only relevant information stays at one page. For example, having different pages for company profile and contact information etc is a better approach than having one page listed all information.

2- Avoid fancy colors and Add-ons like flash
These may seem cool but crawlers cant index the content the flash movies or adds. Even many people may not find it useful. Instead of heavy animated stuff you can use graphics with alt text to be indexed in the search engines. A clean site without un-necessary javascript menus, session-ids in urls, flashy movies etc will be accessible to muliple browsers as well.

3- Maintain the consistency of the basic design layout to provide a better scanning option for readers.

4- Use easy-to-understand navigation menu. Avoid javascript or scroll bars here. Try to link every important webpage of your site at main menu.

5- Last but not the least, design a sitemap page for your website. A site map represent an accessible form of information structure of your site. It is extremely useful for being indexed in search engines against key titles of your web pages.

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